Social Entrepreneurship - The Alicia Polak Way
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Case Details:
Case Code : LDEN045
Case Length : 10 Pages
Period : 2004-06
Pub Date : 2007
Teaching Note :Not Available
Organization : Khayelitsha Cookie Company
Industry : Food Products
Countries : South Africa
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Excerpts
The Khayelitsha Cookie Company
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KCC started its operations in a community center in Khayelitsha, where an
earlier venture that aimed to train the local women in baking had functioned.
The previous venture had been started on a non-profit basis by a local baking
company, Snowflake. It had imparted training to several poor women using ovens
donated to the community.
However, it had failed to generate the expected results of equipping the women
with skills and providing them with income generating opportunities. This was
because the training material and the recipes were written in English, while
most the women in Khayelitsha could not understand English...
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The Results
Some of the women working in KCC had never been employed before and were
living on government grant. Their lives changed considerably after their
association with this venture. Once they had joined KCC, they were trained
on different aspects of not only baking but also in marketing and customer
service. The full time employment also raised their self-esteem. According
to one of the employees, coming to work every morning made her feel proud...
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Looking Ahead
After the initial success of the venture, Polak expected KCC to reach the
break-even point by early 2007. She had several plans up her sleeve. Polak
planned to export cookies to other developed countries in Europe and the US.
As the concept was scalable and sustainable, Polak announced plans to
introduce a similar program in some areas in the US, like Mississippi and
New Orleans where several disadvantaged communities lived. According to her,
it was important to treat these ventures as businesses rather than as
charity... |
Exhibits
Exhibit I: Twelve Most Intriguing Business Opportunities
Exhibit II: About Khayelitsha
Exhibit III: Wharton's Societal Wealth Generation Program
Exhibit IV: Logo - Khayelitsha Cookies
Exhibit V: Philani Nutrition and Development Project
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